Saw this advertisement for a clothing brand in a department store in Harbin. (More on our Harbin trip in a bit). Um, is this what people have in mind when they think of "Carol Burnett"? I was very surprised they used the Burnett name to market to males. Can Chris C. come in and make a call here? Good or bad use of Brand equity?
PS - I can't find a"Carol Burnett" that makes clothes in my quick search on the net.
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